Australian David Somerville Mitchell, one of the foremost public relations practitioners in Asia during the late ’70s and ‘80s, was a logical if bold choice to change the world’s understanding of the aims of the World Wildlife... Read More

Brand marketing could legitimately be considered part art and part science; but it is the latter aspect that is attracting a great deal of attention today, thanks in part to the concept of neuromarketing. As Pepe Martinez explains in his... Read More

Blending aspects of science fiction, fantasy, and romance, debut author Emily White’s "Elemental" is an incredibly intriguing, if occasionally stunted, start to a series. The novel’s strength mainly comes from its richly creative... Read More

Jake Steinfeld, perhaps better known by his media persona, “Body by Jake,” had what he considered a great idea. And once Jake Steinfeld gets a great idea, it’s nearly impossible to deter him from seeing it through. This time it was... Read More

In its treatment of the aesthetics of ecological design, Lance Hosey’s latest book, "The Shape of Green", approaches sustainability as a comprehensive ideal that manifests in the way humans set out to make and use everyday things. The... Read More

Before the Internet, there were zines: xeroxed pages combining comics with collage and held together by staples and passion. Strictly appealing to long tail market segments, zines were never about money. They were about expression. They... Read More

Chronological, detailed, and methodical, My Life in Prison: Memoirs of a Chinese Political Dissident fulfills its author’s purpose as historical record. His plea for human rights, particularly free speech, also includes observations on... Read More

“The art of French cuisine is the art of accommodating food to whatever you have on hand and making it savory, healthy, and an experience of good taste…You can cook in the French spirit wherever you are,” declares Jean Mayer, chef,... Read More