Foreword Reviews

The Art & Craft of PR

Creating the Mindset and Skills to Succeed in Public Relations Today

2018 INDIES Winner
Silver, Career (Adult Nonfiction)

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on their competition.