- 2020 INDIES Winner
- Bronze, Political and Social Sciences (Adult Nonfiction)
Political communication expert Jennifer Mercieca shows how the 2016 Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions. These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. By all accounts, it fundamentally changed the discourse of the American public sphere.