Foreword Reviews

Demagogue for President

The Rhetorical Genius of Donald Trump

2020 INDIES Winner
Bronze, Political and Social Sciences (Adult Nonfiction)

Political communication expert Jennifer Mercieca shows how the 2016 Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions. These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. By all accounts, it fundamentally changed the discourse of the American public sphere.