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Book Review

The Consumer Mind

by Barry Silverstein

Brand marketing could legitimately be considered part art and part science; but it is the latter aspect that is attracting a great deal of attention today, thanks in part to the concept of neuromarketing. As Pepe Martinez explains in his... Read More

Book Review

Time for Justice

by John Senger

It is popular these days to write a book claiming that this system or that institution is broken. Often times these revelatory books are delivered in shrill and accusatory language. The writer identifies the bad guys and offers draconian... Read More

Book Review

A Radical Theory of Evolution

by Kristine Morris

Yuriy Alexandrovich Kalinnikov’s A Radical Theory of Evolution remained unpublished at the time of its writing, as did the larger work of which it was part (The Anatomy of Art, a Neurophysiological Basis of Created Stimulation, written... Read More

Book Review

Under the Drones

by Karunesh Tuli

During a visit to a commander who controlled provinces in northern Afghanistan, a Pakistani journalist spotted blood and chunks of flesh in the courtyard. He was told that the commander had just handed out punishment to a soldier. For... Read More

Book Review

Bridges and Tunnels

No-holds-barred fun for the kinetic set. A crash-course in the fundamentals of forces and twenty-five experiments to see them in action. How about a marshmallow geodesic dome? Soda-can rocket? Or a demonstration of corrosion? Short... Read More

Book Review

My Yosemite

El Capitan, Half Dome, giant sequoias, the legacy of naturalist John Muir, and the smartest bears in the world. Meet the staff at Yosemite National Park, plus its creatures, plants, and hikes. Discussions of camping supplies, climbing... Read More

Book Review

You Are Stardust

An environmental treatise equating the makeup and function of our bodies and the body of the universe, complemented by extraordinary paper dioramas. “Just as forests grow new trees in place of old ones … you grow entirely new... Read More

Book Review

Bud the Spud

Mrs. Piggle Wiggle would be proud! Young Bud, a couch potato if there ever was one, literally fulfills his destiny after eating binges in front of the tube and no exercise … and lives to regret it. A very macabre tale with three... Read More

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