This research-based book by a psychoneurophysiologist offers an important examination of the effects of interconnectivity. Anyone who has formed a dependency on a smartphone, tablet, or 24-hour digital connectivity would do well to read... Read More

This friendly, informal “road trip” explores the basics of social media marketing. Boomers in business are particularly prone to intimidation by social media marketing because it represents a whole new world of digital engagement.... Read More

Full of interesting anecdotes and behind-the-scenes peeks, this book is an authoritative resource in television marketing. Andy Bryant and Charlie Mawer’s "The TV Brand Builders" is an insightful look at television brands and how to... Read More

From application to life after graduation, this book provides financial insights for those who are college bound. Jodi Okun’s excellent book, "Secrets of a Financial Aid Pro", explores what it takes to pay for college. For many high... Read More

An employee-cum-business owner utilizes his personal challenges to present an impressive new model for employee motivation. In The Entrepreneur’s Apprentice, Don Darvill describes an employee development system that he devised as an... Read More

This college preparation book addresses higher education in a whole new light—by prompting students to get to know themselves first. Unlike conventional college admissions books, Lisa Fisher’s Admissions By Design artfully addresses... Read More

Here is the inside scoop on living with a senior business executive—and forging your own way in business, too. Amusing and engaging, Donna Yost’s "Pumptitude" chronicles the author’s experiences as a CEO’s wife—and a CEO... Read More

This guide to self-awareness is designed to inspire confidence and compassion. Psychologist and astrologer Debra Silverman’s "The Missing Element" encourages spiritual journeying and deep introspection about reasons for being. A guide... Read More