Book Review
Best Business Practices
As deftly organized as it is practical, this could well be one of the more pertinent, valuable resources available to small-business owners. "Best Business Practices" is not a traditional business book; rather, it is a uniquely formatted...
Book Review
Being Relational
Combining elements of psychology, philosophy, and spirituality, two professional mediators offer a comprehensive approach to relating to others. Louise Phipps Senft and William Senft, both mediators and lawyers who operate Baltimore...
Book Review
Madison Avenue Manslaughter
This impassioned indictment of the advertising-agency business offers a ten-point plan for reformation. Strategy consultant Michael Farmer thinks advertising agencies are broken, and he believes he knows how to fix them. That is the...
Book Review
First Defense
This important work redefines the meaning of self-defense. David Hopkins is a psychologist who has taught martial arts and worked as an investigator and bodyguard. His background is as unique and unusual as his book, "First Defense". His...
Book Review
Sleep Secrets
This is a comprehensive, engaging guide to good sleep. Like millions of Americans, Ronald Bazar had trouble sleeping. His problem led him to start a sleep manufacturing and retail business in the mid-1980s, and more recently, it also...
Book Review
Get Reel
This intriguing book suggests ways to cope with media overload and addiction. Media expert Nancy Mramor Kajuth writes in "Get Reel" that “who you are is partially the product of television and other media.” Mramor Kajuth suggests...
Book Review
What Do I Do Now?
In this clear, well-organized book, a physician explains the seven phases of adult life. It was Stephen D. Miller’s midlife crisis that motivated him to learn how to “live life with a longer view,” which led to his writing "What Do...
Book Review
The Compass and the Nail
This high-level discussion of how to engender brand loyalty deserves to be a seminal work on the subject. So many books written about brand loyalty address the same basic premise: that brands need to form strong emotional bonds with...