Good to Growing
The Easiest Step by Step System to Scale Your Business
Making much of consistency in one’s organizational evaluations and execution methods, Good to Growing is a practical entrepreneur’s guide.
Scott Winters’s revealing business guide Good to Growing covers operational stability in terms of foregrounding systems, accountability, and restraint.
What separates a business that merely survives from one that’s positioned to grow at scale, the book argues, is often a matter of correct sequencing, measurement, and structural integrity. To equip businesses to succeed, it proposes a five-stage framework, moving from evaluation through execution. Each stage builds on the last to prevent premature scaling and reduce reliance on intuition and reactive decision-making. A case study of a multiyear corporate turnaround process is used as a continuous point of reference.
The book’s tidy structure mirrors its proposed model. It proceeds in deliberate stages, reinforcing its central argument that growth should follow order rather than impulse. Its chapters combine clear explanations with the introduction of tools like scoring systems, checklists, and worksheets for converting analyses into action. All of the book’s terms and metrics are well defined, supporting the value of preparation over acceleration.
The book does a persuasive job of framing growth as a diagnostic process before it becomes a strategic one. Its focus on teamwork, essentials, and awareness places people, infrastructure, and measurement on equal footing. Further, its emphasis on scoring and reassessment reinforces its notion that leaders’ judgments should be supported by repeatable criteria. While its framework sometimes seems rigid, its consistency throughout also discourages the selective adoption of its tools without commitment to its full sequence.
Its prose direct, the book is well grounded in clear operational terms. Its examples are concrete and focused on undesirable consequences like missed payroll, churn, and stalled pipelines. Throughout, clear emphasis is also placed on the values of discipline, patience, and consistency. These core principles are repeated to occasional excess, but the repetition also reflects the book’s belief that execution depends on reinforcement rather than novelty.
A coherent text that illustrates well the value of strong follow-through, the book takes care to connect its proposed stages without contradiction. Its central case study is grounding from section to section, supporting its guidance well. Herein, satisfaction is achievable via usable, consistent systems; this thesis is ably reinforced in the book’s closing, which centers the idea that growth is an ongoing process that requires focus and consistency.
The measured, edifying entrepreneur’s guide Good to Growing is about structuring a company’s growth in a practical and consistent manner for optimal success.
Reviewed by
John M. Murray
Disclosure: This article is not an endorsement, but a review. The publisher of this book provided free copies of the book and paid a small fee to have their book reviewed by a professional reviewer. Foreword Reviews and Clarion Reviews make no guarantee that the publisher will receive a positive review. Foreword Magazine, Inc. is disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
