Follow the Leader
Leaders require a certain element of charisma, and Gobillot sets forth to nail down that mysterious quality that anybody can emulate. According to Emmanuel Gobillot, the magic... Read More
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Leaders require a certain element of charisma, and Gobillot sets forth to nail down that mysterious quality that anybody can emulate. According to Emmanuel Gobillot, the magic... Read More
The stress an executive faces daily would overwhelm anyone without adequate training—a subject addressed in Jacqui Grey’s guide to productive leadership, "Executive... Read More
With the title "Pioneers of Digital", one might assume that this book features those individuals who have pioneered such well-known online companies as Amazon, eBay, Facebook,... Read More
Brand marketing could legitimately be considered part art and part science; but it is the latter aspect that is attracting a great deal of attention today, thanks in part to the... Read More
Almost everybody knows that starting a successful new business requires an original idea, a lot of capital, and a carefully written business plan that will be adhered to no... Read More
Each year, countless books address brands, brand strategy, and brand marketing, so it is exceedingly difficult to come up with a perspective on branding that is truly unique.... Read More
Steven Van Belleghem, a successful entrepreneur, business professor, and managing partner of the firm InSites Consulting, wants companies to pay close attention to... Read More
“The socially connected marketing landscape is based around behaviors and people. Marketers need to understand the new ways in which the public are communicating, connecting,... Read More
Numerous books have been written about the new breed of companies shaping our digital world. Charles Arthur’s offering distinguishes itself because the author, technology... Read More
For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. A 2010 survey of over 8,000 French women revealed... Read More
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