Serial Entrepreneur

9 Points to Escape the 9 to 5

Clarion Rating: 3 out of 5

Leading by example, Serial Entrepreneur is a business guide for ambitious leaders that names tested means of creating and running a thriving business to attain financial independence.

Joe’s Wilson’s inspirational entrepreneur’s guide Serial Entrepreneur models taking charge of one’s own fortunes.

Wilson, who once skirted financial ruin and had his assets frozen by the IRS before founding multimillion-dollar companies in different sectors, shares his personal lesson in this book. He includes tips for shifting from being an employee to having an enterprising mindset and succeeding in any field, supporting them with accounts of how he thrived at the head of cleaning, box-manufacturing, and restaurant-running companies. It encourages finding and seizing opportunities to control one’s own fate and professes the desire to empower Black Americans and narrow the economic divide.

Nine major points are raised in the book’s formula for success, which includes a five-point plan for business formation. This starting point is part of a broader system that includes preparation, pivoting as needed, and prioritizing. Each chapter breaks down a key tenet of entrepreneurial success, including aligning with the right people, cultivating strong relationships, mirroring what works, and preserving customer loyalty.

Still, the book favors anecdotal evidence over other means of support, as where it relates professional experiences like running a sheet plant and landing key contracts from business giants to complement its claims about the vicissitudes of business leadership. Its recapitulations of Wilson’s various business ventures are sometimes belabored, though. Further, its decision to invoke the names of some major corporations he worked with and its inclusion of photographs of Wilson with leading political and corporate leaders have a sometimes indulgent quality, as do the book’s bragging mentions of vacations and other big-ticket purchases.

Practical and sometimes familiar, the tips veer into platitude territory at times, as where the book declares that a person cannot always control what problems they face but can control what decisions they make in confronting them. Elsewhere, it encourages against repeating mistakes, too. Its encouragements to work with professionals, develop contingency plans for all scenarios, and let one’s employees learn from their mistakes are common sense. And some of its promises are lofty, as with its assurances that there will be fewer difficult times and they’ll be easier to get through if its advice is followed, or that people will be able to succeed at any entrepreneurial venture by observing its points.

An uplifting business guide, Serial Entrepreneur charts the path from employee to business owner with aplomb.

Reviewed by Joseph S. Pete

Disclosure: This article is not an endorsement, but a review. The publisher of this book provided free copies of the book and paid a small fee to have their book reviewed by a professional reviewer. Foreword Reviews and Clarion Reviews make no guarantee that the publisher will receive a positive review. Foreword Magazine, Inc. is disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

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