Foreword Reviews

Madison Avenue Manslaughter

An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

2015 INDIES Finalist
Finalist, Business & Economics (Adult Nonfiction)
Tags
#finalist
#businessandeconomics

This impassioned indictment of the advertising-agency business offers a ten-point plan for reformation. Strategy consultant Michael Farmer thinks advertising agencies are broken, and he believes he knows how to fix them. That is the subject of his insightful work. Farmer divides "Madison Avenue... Read More