Getter Better With Age offers a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five “metaphorical case studies” that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories – get better with age. Lastly, Hubbell offers readers 50 Ways to Get Better With Age.