Martketing
The Heart and the Brain of Branding
- 2016 INDIES Finalist
- Finalist, Business & Economics (Adult Nonfiction)
This book exposes the marketing secrets and lessons learned from one of the world's most exciting global brands—Coca Cola—and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments.
