Expert Peter W. Kingma delivers an insightful and practical discussion of why your company's cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You'll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture - and how to adopt them within your own firm. Kingma uses case study examples to offer concrete suggestions for improvements that increase the availability of cash when you need it.