For those old enough to remember a world without Wal-Mart, this book starts with an interesting romp through retail history. The days of bustling downtown shopping areas with... Read More

Ads proclaiming Ivory Soap to be “ninety-nine and 44/100 percent pure” are cultural icons that go back over a hundred years. Crisco, Tide, Duncan Hines-these Procter &... Read More

This book focuses on the manager’s perspective. While most books on creative thinking are aimed at the individual, providing techniques on how to think “out of the box” to... Read More

Imagine this scenario: A meeting with a personal trainer at the local fitness center results not only in a discussion of the prospect’s current physical capabilities, but also... Read More