A behind-the-scenes look at how a simple idea grew into Childs Farm, the UK’s leading baby & child personal care brand. "Making Business Child’s Play" reveals how Joanna Jensen built an award-winning, purpose-led challenger in Fast Moving Consumer Goods (FMCG). Written with warmth and providing real-world examples, she shares the decisions, setbacks, and turning points shaping the journey and showing aspiring founders what’s possible and how to get there.