Gorgeous War
The Branding War between the Third Reich and the United States
- 2019 INDIES Finalist
- Finalist, War & Military (Adult Nonfiction)
"Gorgeous War" argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company.
