To accurately describe the Frankfurt Book Fair, one word cannot be avoided: “overwhelming.” The numbers alone are daunting: nine show halls, more than 7000 exhibitors, publishers from 100 countries, and a stunning average of 280,000 attendees. Luckily, with excellent train / metro services, ample hotel space, and German efficiency, Frankfurt’s just the place to pull off such an event. Historically, Foreword’s booth is across from Random House assuring fantastic traffic.
By exhibiting in the Foreword cooperative booth, your titles may potentially generate rights interest from any number of publishers (typically, a foreign rights deal includes a non-refundable advance and a royalty rate of 7 – 8%.) So, with no out of pocket expense – except for the exhibit fee to have your title displayed at the Foreword booth – you stand to earn an unexpected windfall. Representatives from Foreword direct visiting agents and reps to the appropriate shelves (books are arranged by genre), pass out literature, and collect business cards and contact information when interest in a certain title is expressed. Foreword will then pass on the contact info to the corresponding publisher.
How to Register
Books can be registered for a trade show via the Register Books button on this page. Your receipt will contain details about how to get your book to us. If you have any questions, check our FAQ or call us at 231.933.3699.