The Disruption Mindset
Why Some Organizations Transform While Others Fail
- 2019 INDIES Winner
- Bronze, Business & Economics (Adult Nonfiction)
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.
