Foreword Reviews

Beyond Default

Setting Your Organization on a Trajectory to an Improved Future

2017 INDIES Finalist
Finalist, Business & Economics (Adult Nonfiction)

In Beyond Default, strategic management consultants David Trafford and Peter Boggis explain why developing and executing strategy remains such a challenge for most organizations. They explain why companies such as Blackberry and Kodak are considered shadows of their former selves, while others like Apple and Amazon continuously evolve and prosper. They also define what role leaders need to play at a personal level if they are passionate about leading their organization beyond its default future.