Everyone has something important to say. Unfortunately, most do not know how to communicate effectively to cut through the chatter, get their message across and make a sustained impact. This powerful book will help readers overcome this problem by exploring three (+one) simple, practical steps to take any message and make it memorable and lasting. Based on the latest research in brain science, the method (the 3R-Axiom) is proven in the real world and will change your mindset and behavior.