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Book Review

Paid Attention

by Stephanie Bucklin

"Paid Attention" is a comprehensive look at the theory behind advertising in the attention economy. In a well-researched look at advertising and consumer attention, Faris Yakob discusses the new world of infinite content, the attention... Read More

Book Review

In Defense of Advertising

“Advertising and capitalism both are life-giving and benevolent institutions,” Kirkpatrick concludes at the end of In Defense of Advertising. The analysis that results in this statement begins with a critique of those who criticize... Read More

Book Review

HTML & CSS QuickStart Guide

by Jeremiah Rood

HTML & CSS QuickStart Guide is a great reference work for those learning to code and build websites. David DuRocher’s computing reference book HTML & CSS QuickStart Guide has the potential to turn average internet travelers... Read More