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Book Review

"Button, Button" Who's Got the Button

The cold landscape of Minnesota isn’t frigid enough to keep troublemakers and evil doers inside. In the mystery novel, [i]Button, Button, Who’s Got the Button[i], storms rage across the Midwest countryside, while a different kind of... Read More

Book Review

Paid Attention

by Stephanie Bucklin

"Paid Attention" is a comprehensive look at the theory behind advertising in the attention economy. In a well-researched look at advertising and consumer attention, Faris Yakob discusses the new world of infinite content, the attention... Read More