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Book Review

"Button, Button" Who's Got the Button

The cold landscape of Minnesota isn’t frigid enough to keep troublemakers and evil doers inside. In the mystery novel, [i]Button, Button, Who’s Got the Button[i], storms rage across the Midwest countryside, while a different kind of... Read More

Book Review

Paid Attention

by Stephanie Bucklin

"Paid Attention" is a comprehensive look at the theory behind advertising in the attention economy. In a well-researched look at advertising and consumer attention, Faris Yakob discusses the new world of infinite content, the attention... Read More

Book Review

In Defense of Advertising

“Advertising and capitalism both are life-giving and benevolent institutions,” Kirkpatrick concludes at the end of In Defense of Advertising. The analysis that results in this statement begins with a critique of those who criticize... Read More