Book of the Year Awards - Tips for Winners

You're a Winner! So What?

If you’re wondering about the benefits of winning a ForeWord Magazine Book of the Year Award, here’s a short list of what you should expect.

A ForeWord Book of the Year Award:

* Enhances the credibility of the title or topic covered.

* Further legitimizes an author/publisher’s work and give the title longevity by stimulating sales.

* Seal or other cover art encourages face-out display at bookstores.

* Complements media kits, sales sheets, cover copy.

* Aids book critics during their selection process.

* Gives new life to an “old” title for continued publicity efforts.

* Can have a spillover effect and help other titles by the same author and/or publisher.

* Stimulates author/publisher interviews.

* Can be an incentive for future publishing deals.

* Seal image is reproducible for back-to-print jackets, reprints, and websites.

What’s Next?

Publicize, publicize, publicize! Highlighting your finalist and award-winning status is just another step in your on-going marketing campaign that combines advertising, media and conference appearances, and book tours. While you can depend on ForeWord to alert the trade and national media of winners through their own publicity network, YOU must take the steps to further help your individual title rise to the surface at local, regional, national, even international levels.

About ForeWord magazine

ForeWord magazine is the only literary trade journal devoted exclusively to reviewing great titles from independent presses.

The Book of the Year Awards program was set up specifically so that booksellers and librarians could share in the process of discovery. Their judgments are based on their own authority in each of the popular categories, and on their patron/customer interests.

For further information on seal orders, certificates, submission forms for BOTYA 2007 or other questions, please contact whitney@forewordmagazine.com, Operations Manager for Book of the Year Awards at ForeWord Magazine.