Advertising with ForeWord Reviews

Published six times a year, ForeWord is still the only magazine showcasing critical reviews and title trends exclusively from the explosive independent publishing market. Our readership is a premium blend of over 15,000 librarians and chain store booksellers, along with nearly 1,000 members of IndieBound and Mountains & Plains booksellers who all make buying decisions that affect the reading habits of millions of readers.

As you plan your marketing and advertising campaigns for the year, please give serious consideration to making ForeWord an integral part of your promotional efforts. Take advantage of the relationships and reputation we have forged in the marketplace and know that the titles you showcase will share pages with award-winning editorial.

ABSOLUTELY FABULOUS (AbFab) CO-OP ADS

Absolutely Fabulous group ads are four-color co-operative advertising spreads that are featured in every issue and provide publishers with a cost-effective way to reach our loyal readership of booksellers and librarians. If you would like to showcase your titles this advertising spread is a 4-color, 1/10 page ad that includes title info, ordering details and cover image (production included).

Pricing

* Absolutely Fabulous Co-operative Ad:
$300 if paid by check, $275 if prepaid by credit card.

* When you schedule an ad in ForeWord, you will receive a complimentary copy of the issue that your ad appears in.

DOWNLOAD ORDER FORM IN PDF FORMAT
DOWNLOAD ORDER FORM IN DOC FORMAT
PURCHASE ONLINE
CONTACT AN ADVERTISING REPRESENTATIVE
TESTIMONIALS IN PDF FORMAT

PRINT DISPLAY ADS

Pricing

The following page rates are based on a controlled circulation of 15,000 highly qualified booksellers and librarians whose primary function is buying responsibility for their bookstore/library. Additional readership comes from a subscription base of publishing professionals including foreign rights agents and editors from larger publishing houses, and from bonus distribution provided at all major trade shows.

BLACK-AND-WHITE ADS

2-color ads (Black plus PMS 485 Red) -- 15% Premium
4-color ads -- add 30% Premium
Cover positions (4-color only) -- add 25% Premium

PRINT OUR PDF RATE CARD

EDITORIAL CALENDAR
VIEW OR PRINT OUR 2010 EDITORIAL CALENDAR (PDF format)
Previous editorial calendars
2009 EDITORIAL CALENDAR
2008 EDITORIAL CALENDAR
2007 EDITORIAL CALENDAR
2006 EDITORIAL CALENDAR
2005 EDITORIAL CALENDAR
2004 EDITORIAL CALENDAR

CIRCULATION INFO

We normally print 7,500 copies of the magazine, with a couple of issues seeing 10,000+ when extra distribution is needed (BEA, ALA, Beijing, Frankfurt, London, Bologna, regionals, etc). We base our ad rates on two times that number, and note that it is not uncommon for b2b magazines to boast a pass-along value of 3x the number it prints. Because this number is on the low side compared to some other publishing trade journals, we work harder to make sure there is no readership waste and basically hand-pick the top public and school libraries across the country (read: largest buying power) and send boxes directly to the small press buyers at the chains, including B&N, Borders, Chapters, Books-a-Million, and more. Booksense also requests 500 copies for delivery direct to their members in the "white boxes" as does the Mountains & Plains Booksellers Association.

Finally, we try to put the magazine in the hands of international and domestic agents and editors at larger houses who are looking for leads to bring into their fold from the small press sector. All said, about 85% librarians, 12% bookstores, 3% publishing professionals and our parents.

You may get much higher numbers in terms of circ from other publications, but you also pay for readers you may not be interested in soliciting.

ONLINE WEBSITE ADS
Online advertising is becoming one of the most cost-effective forms of marketing for publishers, particularly when combined with a print program. Banner ads on popular websites is an excellent way to build brand awareness with an audience looking for books and information related to books.

Statistics show that the number of Internet users is growing rapidly. ForeWord's online activity bears this out, receiving more than 200,000 hits per week. If you are interested in broadening your reach to book-lovers, contact us today to discuss registration for the next opening online.

* Button Ad 150 by 200px (depends on book shape)
* Button Ad Appears along right side of all site pages
* Ads rotate with other ads -- you see different ads with each page view
* 150px wide by approximately 200 px deep
* GIF, JPG or PNG, 40K maximum size, GIF/PNG animation acceptable
* $100 per month
* Order online via ForeWord Connections or contact sales representative Linda Coté.

At this time we do not support rich-media advertisements such as Flash. Your ads must be in either GIF, JPG or PNG format.

FOREWORD THIS WEEK eNEWSLETTER

ForeWord This Week is an electronic addition to our print journal that is sent every Wednesday. Our editorial mission is to continuously increase attention to the versatile achievements of independent publishers and their authors to our online subscribers. We continue to keep the publishing community abreast of the people, trends, and works that are making a difference in the independent publishing industry. The voice of ForeWord This Week is an important one, and its audience is growing all the time–currently over 4,300 subscriber recipients every week!

Pricing

The key to complimenting any print marketing strategy, you can advertise your titles or services very cost-effectively in ForeWord This Week.

View a sample issue of ForeWord This Week.

We offer three types of ads in ForeWord This Week.
    • Button ad
    • Classified ad
    • Text-based ad with small graphic

• Our button ad is 200 pixels wide by 250 pixels deep and can be in either JPG or GIF format (animated GIF is fine), and appears prominently in the left column of ForeWord This Week. See size sample at right or in the sample issue of ForeWord This Week. For $300, your button ad will run in ForeWord This Week for a month (four consecutive issues). If our graphic artist must create the button ad from images and text you supply, we charge an additional one-time fee of $100. To purchase a ForeWord This Week button ad, please contact Linda Coté.

• Our classifed ads are text only and are limited to 40 words. For $10 a week, you can reach the e-mail in-boxes of our 4,200-plus readers. You may choose to place your classified for 1, 2, 3 or 4 weeks. View an example of a classifed in the left column of our sample issue of ForeWord This Week. These can be ordered online through Connections.

• Our text-based ad can include a small graphic. See example at left. For $200 per month (four consecutive issues), your ad can include up to forty (40) words of copy. You may purchase a text-based ad online via the link below. You will log into our Connections area, then be guided through the order process (the first step is to enter information about your book). You will need to supply your artwork (if any), text and e-mail or Web link if you would like them included in the ad.

You may see examples of all three ad types in a sample issue of ForeWord This Week.